"ELECTRIC DAISY CARNIVAL EXPERIENCE" IN THEATRES AUG 4./11
Insomniac Events Presents World Premiere Screening at Chinese Theater Followed by Event at The Supper Club in Advance of Nationwide Event in 522+ Movie Theaters on August 4th
| FOR IMMEDIATE RELEASE Los Angeles – JULY 22, 2011 – Insomniac Events confirmed today that it will present the world premiere of ELECTRIC DAISY CARNIVAL EXPERIENCE on July 27 at the Chinese Theater in Hollywood followed by an after-party hosted by Kaskade at The Supper Club. The screening will take place at 7:30pm, and include a Wonderland-flavored, red carpet extravaganza complete with carnival sensations, performers and world-class acrobats. For more information on the premiere, please visit www.facebook.com/EDCExperience. Produced and directed by noted filmmaker Kevin Kerslake under his Manifest banner, ELECTRIC DAISY CARNIVAL EXPERIENCE was captured live in concert and will be presented in theaters for a nationwide one-night event on Thursday, August 4 at 9:00 p.m. local time. ELECTRIC DAISY CARNIVAL EXPERIENCE showcases the biggest DJs in the world including Deadmau5, David Guetta, Kaskade, Swedish House Mafia, Will.I.Am and Moby as well as many other top electronic music stars. “I am really excited to see this cultural phenomenon that is the Electric Daisy Carnival Experience, play out on the big screen, “said Kaskade. “It’s only fitting that the world’s biggest electronic festival have proper documentation and an opening in Hollywood – awesome.” Tickets for the August 4th broadcast of ELECTRIC DAISY CARNIVAL EXPERIENCE are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, visit the NCM Fathom website (theaters and participants are subject to change). The film will be broadcast to select movie theaters across the country through NCM’s exclusive Digital Broadcast Network. Fans can experience Insomniac’s legendary Electric Daisy Carnival as a cinematic tour de force in the comfort of their local movie theater. Featuring fist-pumping performances, exclusive interviews with top artists and cultural icons, ELECTRIC DAISY CARNIVAL EXPERIENCE provides an inside peek into the dazzling world of electronic music culture. Director Kerslake (“Fallen,” Nirvana, Red Hot Chili Peppers, Rise Against) captured live performances of over twenty top artists including (in alphabetical order) 12th Planet, Above & Beyond, Afrojack, Benny Benassi, Boys Noize, David Guetta, Deadmau5, Duck Sauce, Fedde Le Grand, Kaskade, Laidback Luke, Major Lazer, Moby, MSTRKRFT, Simian Mobile Disco, Steve Aoki, Swedish House Mafia, Travis Barker vs A-Trak, Will.I.Am, with a special tribute to DJ AM. About National CineMedia (NCM) NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 170 Designated Market Areas® (49 of the top 50) and includes approximately 17,200 screens (16,100 digital). During 2010, over 680 million patrons attended movies shown in theaters currently included in NCM’s network (including Consolidated Theatres, Rave Cinemas, Coming Attractions and Digiplex Destinations). The NCM Fathom Events broadcast network is comprised of over 600 locations in 163 Designated Market Areas® (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 43 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is the managing member of National CineMedia LLC. For more information, visit www.nationalcinemedia.com or www.ncm.com or www.FathomEvents.com. About Manifest Manifest is award-winning director Kevin Kerslake’s production company dedicated to live events and branded content. Kerslake has consistently been at the forefront of the media industry, whether it be creating new visual styles for musical artists such as The Red Hot Chili Peppers and Nirvana, or establishing the first online music channels for AOL and Real Networks. Throughout his career Kerslake has been at ground zero of many dynamic and emerging subcultures, including action sports and the explosive world of electronic music. Working together with producer Ed Bates (“Kingdom Come” and “The Last Time I Committed Suicide”), Kerslake's Manifest is positioned to take advantage of the newly emerging distribution model for theatrical events, beginning with “Electric Daisy Carnival Experience.” In addition to live events, Manifest is focused on film, television, and graphic novels. About Insomniac Insomniac produces innovative concerts and music festivals enhanced by state-of-the-art lighting design, large-scale art installations, interactive circus and theatrical performances, and audience participation. Fan safety and the quality of our fans' experience are the company's top priorities. Insomniac's premier annual event, Electric Daisy Carnival, is one of the biggest music festivals in the United States. Insomniac has produced more than 250 music events for more than 2,000,000 concertgoers in California, Nevada, Colorado, Texas, Florida, and Puerto Rico. Founded by Pasquale Rotella, Insomniac has been based in Los Angeles since it started in 1993. Insomniac will be making additional donations to other charities in the upcoming weeks to finalize distribution of the funds raised at Electric Daisy Carnival. |
| # # # MEDIA CONTACTS: Michelle Portillo Erik Stein / Eve Samuels NCM Fathom Scoop Marketing for NCM Fathom (303) 792-8651 (818) 761-6100 Josh Mills It’s Alive Media for Electric Daisy Carnival (323) 464-6314 |
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